When Broadway Was the Runway PDF
By:Marlis Schweitzer
Published on 2011-08-31 by University of Pennsylvania Press
Selected by Choice magazine as an Outstanding Academic Title for 2009 When Broadway Was the Runway explores the central and largely unacknowledged role of commercial Broadway theater in the birth of modern American fashion and consumer culture. Long before Hollywood's red carpet spectacles, Broadway theater introduced American women to the latest styles. At the beginning of the twentieth century, theater impresarios captured the imagination of their largely female patrons by transforming the stage into a glorious site of consumer spectacle. Theater historian Marlis Schweitzer examines how these impresarios presented the dresses actresses wore onstage, as well as the jewelry and hairstyles they chose, as commodities that were available for purchase in nearby department stores and salons. The Merry Widow Hat, designed for the hit operetta of the same name, sparked an international craze, and the dancer Irene Castle became a fashion celebrity when she anticipated the flapper look of the 1920s by nearly a decade. Not only were the latest styles onstage, but advertisements appeared throughout theaters, in programs, and on the curtains, while magazines such as Vogue vied for the rights to publish theatrical costume sketches and Harper's Bazar enticed readers with photo spreads of actresses in couture. This combination of spectatorship and consumption was a crucial step in the formation of a mass market for consumer goods and the rise of the cult of celebrity. Through historical analysis and dozens of early photographs and illustrations, Schweitzer aims a spotlight at the cultural and economic convergence of the theater and fashion industries in the United States.
This Book was ranked at 30 by Google Books for keyword Histoire de la mode.
Book ID of When Broadway Was the Runway's Books is bMxbEt5iPjsC, Book which was written byMarlis Schweitzerhave ETAG "C8hBJ5bBGrc"
Book which was published by University of Pennsylvania Press since 2011-08-31 have ISBNs, ISBN 13 Code is 9780812221633 and ISBN 10 Code is 081222163X
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Book which have "320 Pages" is Printed at BOOK under CategoryBusiness and Economics
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